First export attempts from Agroindustrias El Rodeo S.P.R. DE R.I., processing in Escuinapa with “EL RODEO” brand. For the United States market.
Rent facilities at Rosario Sinaloa, in a village called “La Estación”, with “EL RODEO” brand.
Fruits and Vegetables el Rodeo S.A. DE C.V” Construction and Foundation, making up exclusively for “DOLE” brand.
Fruits and Vegetables the Rodeo S.P.R. DE R.I.” starts packed with a new brand called “RODEO“.
During the 90’s “TROPI” brand was created to the US market diversify.
We entered the market of Japan with a similar presentation as United States but with a better quality product. Aerial shipments, and only with “RODEO” brand.
Shipments started to the Japanese market.
“TROPI” brand enters the Japanese market.
“MEXCO” (MEXICAN COMPANY), a new brand is created to extend our product in the market.
Coconut packing (Rodeo brand), pumpkin, tomato and chili for the Japanese market.
Exports end in the United States market, consolidating exclusively in the Japanese market.
“Rodeo fruit” brand was created
Started to export to the European market with the three brands, Rodeo fruit, TROPI and MEXCO.
Project and Construction of the “María Elena” dehydrating plant.