History

1985

First export attempts from Agroindustrias El Rodeo S.P.R. DE R.I., processing in Escuinapa with “EL RODEO” brand. For the United States market.

History

1986

Rent facilities at Rosario Sinaloa, in a village called “La Estación”, with “EL RODEO” brand.

1987-88-89

Fruits and Vegetables el Rodeo S.A. DE C.V” Construction and Foundation, making up exclusively for “DOLE” brand.

1990

Fruits and Vegetables the Rodeo S.P.R. DE R.I.” starts packed with a new brand called “RODEO“.

History

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1994

During the 90’s “TROPI” brand was created to the US market diversify.

1995

We entered the market of Japan with a similar presentation as United States but with a better quality product. Aerial shipments, and only with “RODEO” brand.

1996

Shipments started to the Japanese market.

1997

TROPI” brand enters the Japanese market.

History

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1998

MEXCO” (MEXICAN COMPANY), a new brand is created to extend our product in the market.

History

Coconut packing (Rodeo brand), pumpkin, tomato and chili for the Japanese market.

2000-2005

Exports end in the United States market, consolidating exclusively in the Japanese market.

Rodeo fruit” brand was created

History

2011

Started to export to the European market with the three brands, Rodeo fruit, TROPI and MEXCO.

History

2014

Project and Construction of the “María Elena” dehydrating plant.

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